Project Overview
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The challenge was to create a brand that would stand out in a competitive landscape while maintaining sophistication and professionalism. The solution involved extensive research into the target audience and competitive analysis to develop a unique brand personality.
Project Details
- Project: CheckWell
- Category: web
- Duration: 6 Weeks
- Year: 2024
- Technologies: HTML, CSS, Javascript, Tailwind, NodeJs, ReactJs, MongoDB, SMS API, GMAIL API, Cashfree Payment Gateway
Design Process
Research
Conducted comprehensive market research and competitor analysis to understand the brand positioning.
Concept
Developed multiple design concepts exploring different visual directions and brand personalities.
Design
Created the final logo design and complete visual identity system with brand guidelines.
Implementation
Applied the brand identity across various touchpoints and marketing materials.
Project Results
The new brand identity successfully positioned the brand as premium, resulting in increased brand recognition and customer engagement. The cohesive visual system was implemented across all marketing channels, creating a strong and memorable brand presence.
- 45% increase in brand recognition
- 30% growth in social media engagement
- Successfully launched in 3 new markets
- Positive customer feedback and testimonials
