*iiQup – Efficient Workforce and Equipment Management* iiQup is a mobile application designed to simplify the management and communication of company operations. It helps employees and managers handle daily tasks, complaints, documents, and mobilization/demobilization activities with ease. Key Features: * *Task & Complaint Management:* Track, assign, and resolve daily work issues efficiently. * *Document & Equipment Management:* Store, manage, upload, and download documents, equipment data, service histories, and stock details. * *Communication Tools:* Share updates and communicate via voice, video, and photos. * *Automated Notifications:* Receive alerts for document expiry, fuel updates, and other important updates through automated cron jobs. * **mEmployee Monitoring & Attendance:* Track attendance, control overtime, and monitor employee activities. * *Secure Document Signing:* Sign documents using Face ID verification. * *Data Monitoring & Analytics:* Dashboards display daily, monthly, and yearly operational data to support decision-making. * *Mobile Access:* Manage company operations and access data from anywhere. * *Automated Client Communication:* Generate and send invoices directly to clients. iiQup makes it easy to monitor daily company operations, manage equipment and workforce data, and communicate effectively with employees—all from a single mobile application.
The challenge was to create a brand that would stand out in a competitive landscape while maintaining sophistication and professionalism. The solution involved extensive research into the target audience and competitive analysis to develop a unique brand personality.
Conducted comprehensive market research and competitor analysis to understand the brand positioning.
Developed multiple design concepts exploring different visual directions and brand personalities.
Created the final logo design and complete visual identity system with brand guidelines.
Applied the brand identity across various touchpoints and marketing materials.
The new brand identity successfully positioned the brand as premium, resulting in increased brand recognition and customer engagement. The cohesive visual system was implemented across all marketing channels, creating a strong and memorable brand presence.